Prioritise your English web content if you are going global

Posted on March 3, 2013

Businesses spend huge sums of money on the design of their websites, but what about the content?

Does it grab the attention of potential clients?
Does it explain clearly the company’s offering?
Does it make you want to find out more?
If the English pages have been written by a non-native speaker, they might just be a waste of cyberspace.

Webtexts that contain errors are not easy to read or understand. They give your company an unprofessional image. Your web visitor and potential clients might just give up and go elsewhere.

So, in fact it is not merely a waste of cyberspace, it is a waste of investment and it is bad marketing for your business. If you’re a professional company and you’re serious about going global, then prioritise your English web content.